Addressing a target group manually based on demographic data, interests and/or behaviors.
Existing contacts and customers are addressed to deepen the customer relationship and increase conversion.
Target group expansion through "lookalike" audience
This addresses "statistical twins" that are very similar to your existing contacts (custom audience).
Using account based marketing, decision makers of target companies can be addressed directly.
Your own contacts and customers are matched with your LinkedIn profile and then specifically addressed.
Target group expansion
Also within LinkedIn it is possible to create a "lookalike audience".
Visitors to your company website are addressed again on LinkedIn with personalized content.
Display & video ads
Are placed on the right side or above the list of video suggestions.
They are played at the beginning or during a video.
They appear above search results or next to suggested videos.
Retargeteting of Video ads with an audience that already interacted with your brand.
An advertising message is displayed semi-transparently above the video.
These 6-second videos cannot be skipped.
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